A series of experiments by Princeton psychologist Alexander Todorov and research assistant Janine Willis reveal that it takes a tenth of a second to form an impression of a stranger from looking at their face, and that longer exposures don’t significantly alter those impressions.


That's right!

Once someone mentally labels you as "likeable" or "unlikable," everything else you do will be viewed through that filter. We all do it. It’s human nature.

Now, the opinion may change after time, but… that first impression will always linger.



Get In S.H.A.P.E. to Make
a Great First Impression 

Yes, that’s it! In a tenth of a second people decide if they like each other.

InIntroduction – A good introduction includes your first and last name.


SSmile – A smile conveys a warm, inviting impression.


HHandshake – Men and women shake hands the same way. Web to Web.


AAppearance – Grooming and attire make an immediate impression.


PPosture – Good posture conveys confidence and competence.


EEye Contact – Good eye contact signifies interest, courtesy and respect.


It takes just 1/10 of a second to decide whether a person is appealing and trustworthy.

Since you can't keep people from making snap decisions – learn how to make those decisions work in your favor.

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